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    Home > Film Festivals & MarketsAKFPL does it again, crowd funds Abhay Kumar’...

AKFPL does it again, crowd funds Abhay Kumar’s docudrama PLACEBO



Wednesday, February 27, 2013 10:49:08 AM (IST) | Rajesh Kumar Singh, Bollywood Trade Editorial


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PLACEBO
 
They have done it successfully with PEDDLERS, a Cannes Critic’s Week selection in 2012. Anurag Kashyap Films Pvt. Ltd. (AKFPL) is all set to do it again with Abhay Kumar’s docu-drama PLACEBO, using collaborative crowd funding route to produce it. The film is now in its post-production stage.
 
PLACEBO is a hybrid documentary that deals with the subject of the pressures of academic excellence and success. It’s already making waves with over 82 collaborators and companies including major crowd funding portals pitching for it, and actively seeking financial backers. The film is being made in association with AKFPL, a company set up by Anurag Kashyap and his business partner and producer Guneet Monga.
Speaking about his project director Abhay Kumar says, “A dream is a powerful thing. It has life changing consequences if it doesn't come true - and stranger ones when it does. This is a story from the other side of the dream. And what it takes to successfully survive success.'

AKFPL’s Guneet Monga says, “When Archana and Abhay came to Anurag and me, we instantly fell in love with the subject and in every sense this deserved to be a collaborative film and so we all decided to get everyone involved in the project.”

Adding to this, the producer of PLACEBO, Archana Phadke says, “The teaser we opened to the public in February of 2013 represents what we can do with a small team and a very limited budget. I believe that PLACEBO is a story that has to be told. Regardless of its setting it is everyone's story. We want to make the best possible film we can. AKFPL has come on board as they share our belief. If people like our work and believe in what we are trying to make, they could join in and make it happen.”

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)



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Tags : Anurag Kashyap, AKFPL, PLACEBO, Abhay Kumar, Archana Phadke

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