This certainly is a positive signal for the state of the global film industry. The 2013 edition of the European Film Market (EFM), a part of the Berlin International Film Festival (Berlinale), is fully booked much before it actually takes off on February 7, 2013. All exhibition space at the Martin-Gropius-Bau (MGB), the main venue, and the Marriott Hotel at Potsdamer Platz, Berlin, are booked. The demand has been so high that the exhibition space had to be expanded on the first floor of the Marriott Hotel, Berlin.
The EFM (February 7 – 15, 2013) is the first market in the beginning of the year that provides an opportunity to film sellers and buyers to transact business, launch new films, strike mutually lucrative deals, and showcase their film libraries. International film distribution companies, sales agents, acquisition executives, buyers, producers, exhibitors, film commissions, film festival programmers, and funding agencies make it a point to be here.
A number of Indian companies, producers, distributors, film festival programmers, and importers have been regularly participating in the EFM. The NFDC stall at MGB and its Incredible India party were a big hit at EFM 2012.
The 2012 edition of EFM had almost 8000 participants from 100 countries with more than 750 films, almost 1100 market screenings, about 600 of them premieres. The number of buyers was almost 1800 and exhibitors around 400. These numbers seem certain to go up for the 2013 edition.
“We are extremely pleased with the interest in our exhibition space increasing even further,” says EFM director Beki Probst. “It is our goal to respond to the current trends and developments in the global industry and to tailor our offer accordingly. We also hope to continue to facilitate the dialogue among our market participants through the EFM’s many different initiatives.”
The sidebar ‘Straight from Sundance’, which has continued to expand its offer in recent years, celebrates its tenth anniversary at the EFM 2013. The new initiative ‘American Independents in Berlin’, organised by IFP (Independent Filmmaker Project) and the Sundance Institute will cater to independent US-American filmmakers again this year.
Another regular event ‘EFM Industry Debates’ will take place for their sixth consecutive year. The official partner of this high-profile industry event will again be IFA in cooperation with Screen International, The Hollywood Reporter and Variety. International experts will discuss current trends in the film and entertainment industry from February 8 – 10, 2013.
For the fifth year in a row, the EFM 2013 will present ‘Meet the Docs’, its joint initiative with the European Documentary Network (EDN), at MGB.
The series ‘German Cinema - LOLA@Berlinale’ offers an exclusive look at the past year in German cinema. EFM participants and international buyers will be able to view films long-listed for the nomination for the German Film Award with English subtitles.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)