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    Home > Home VideosDILWALE bets big on transnational made of home entertainment

DILWALE bets big on transnational made of home entertainment



Tuesday, February 16, 2016 4:50:01 PM (IST) | Bollywood Trade Editorial


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After a massive theatrical release of DILWALE across 60 countries, RCE has now released DILWALE for home viewing across all major platforms on transnational basis- where consumer can own a digital copy or pay for a viewing. To cater to a wider audience the film is being made available across all major territories with local subtitles on platforms like iTunes, Google Play, DTH, Home Video. For the first time even the television partner Sony is doing TVOD to capitalise on this window.

This window is special when most of the films are not going straight to TV and transnational window is opening later. RCE is making DILWALE available in every house holds much before the TV premiere of the film.

This is also significant as it allows film to cater to fans in countries where theatrical release is not feasible due to various reasons, DILWALE is being made available to them 6 weeks after theatrical window

The film is available on iTunes, Google Play, DTH, DVD, Blue Ray and every other major home entertainment platforms.


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Tags : Dilwale, Shah Rukh Khan, Kajol, Varun Dhawan, Kriti Sanon

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