The highly awaited muscle fest and follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300 million worldwide, Viacom 18 Motion Pictures’ G.I. JOE: RETALIATION will be releasing in India first ahead of its international release!!
Out in theaters on 27th March, Director Jon M. Chu’s high octane action fiesta stars an ensemble cast of biggies such as Bruce Willis, Channing Tatum, Dwayne Johnson along with D.J. Cotrona, Adrianne Palicki, Ray Park, Jonathan Pryce and Ray Stevenson.
And not only is the action extravaganza releasing in India first, but the team behind the film have associated with WWE. The creative team at Viacom 18 Motion Pictures will leave no stone unturned to publicize the promos on a popular English movie channel, along with radio campaigns on top stations backed by outdoor hoardings as well!
Commenting on the tie up, Rudrarup datta, Head of marketing, viacom18 motion pictures said, "Viacom18 Motion Pictures and & WWE India join hands in activating a nationwide contest with the international summer 3D blockbuster GI JOE-RETALIATION starring Dwayne ‘The Rock’ Johnson and Wrestle Mania 2013. Dwayne who is the current WWE champion will be the face of the campaign .The campaign is built on the synergised attributes of Raw Power, Never say die attitude and Global scale which is common to both the properties.”