Unisys Infosolutions partners with Star Records for digital distribution of Punjabi album 'Hifazzat'
Wednesday, November 16, 2011 7:25:49 PM (IST)
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Bollywood Trade Editorial
Unisys Infosolutions, a leading 360 degree digital provider of VAS content and enterprise messaging solutions, today announced acquisition of digital distribution rights for singer Eknoor Sidhu’s latest Punjabi music album ‘Hifazzat’. It has partnered with music label company Star Recordz to distribute the album on entertainment portals, mobile devices and radio channels.
Hifazzat brings together creative works of some of the most eminent personalities of the Punjabi music industry. The album boasts of variety- from romantic songs ‘Char Foot Di Gutt’ and ‘302 De Parche’ to sad songs ‘Kurian Da Kaa’ and ‘Lutey Gaye’ to foot-tapping numbers ’Dil Ch Save’, ‘Naag Kudi Ne’, ‘Kalam Jatt Nu’, and ‘Dhokhebaaj Mashoo’, scripted by award-winning lyricist Jelly Manjitpuri and Veet Baljit. The music has been directed by popular music director duo Anu Manu and produced by Amit Uchana and Bobby Mallhi. Eknoor Sidhu has rendered his melodious voice to all the eight tracks of ‘Hifazzat’. The singing sensation had shot to fame with hits such as ’Top Di Kudiyaan De Aon Rishtey’, ‘Bas Rabb Ne Rakh Layi’ and ‘Bachke Sohniye’.
‘Hifazzat’ is already available for purchase on the digital platform and will soon be released in CD format by Saga Music.
Commenting on the announcement, Sumeet Singh, co-founder & Executive Director, Unisys Infosolutions, said “We are extremely happy to partner with Star Recordz for the digital distribution of ‘Hifazzat’. Unisys Infosolutions has built notable presence in regional content acquisition and this new deal reinforces our commitment to providing quality music to tens of thousands of Punjabi music lovers who use mobile phones and the Internet for buying and listening to music.”
“I am delighted to be a part of ‘Hifazzat’ and confident that it will be well received by listeners,” said Jelly Manjitpuri, lyricist of ‘Hifazzat’. “The music industry in India has repeatedly kept pace with changing technologies and buying preferences of the increasingly mobile consumer. I, in my personal opinion and as a contributing member to ‘Hifazzat’, feel that Unisys Infosolutions is the natural choice to enable us to reach consumers heavily dependent on new-age medium to access music.”
Unisys Infosolutions has a catalogue of more than 3 lakh music tracks in more than 40 languages of India. It has agreements with over 500 music companies and 100 leading singers across the country, including popular names from the Punjabi music industry- Lehmber Hussainpuri, Saleem, Sardool Sikander, Sanamdeep, Gurdas Mann and Harbhajan Mann.
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Tags : Unisys Infosolutions, Hifazzat, Saga Music, Jelly Manjitpuri, Lehmber Hussainpuri, Saleem, Sardool Sikander, Sanamdeep, Gurdas Mann
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