Weaving Magic Private Limited (WMPL) today
announced the launch of their new movie production house – “Weaving Magic”. It
aims to be the pioneer of digital content production and will produce, market
and distribute around 20 movies every year completely through the digital
medium, supported by specialized and innovative digital technology
workflows. Weaving Magic is the result
of the convergence of ambitious
media professionals with long term strategic vision and creative talent with a
fresh and innovative outlook towards the movie business. Weaving Magic has already initiated a high
profile content tie up with Surendra Mohan Pathak, India’s premier fiction
writer
Girish Menon, who heads Weaving Magic, has more than 10 years of
experience across various industry segments with a specialization in the media
sector. Sunny Bhambhani, a protégé of Subhash Ghai, is one of the Creative
Producers and also heads Talent Management for Weaving Magic. An alumni of
Whistling Woods, Sunny’s first film ‘Ansuni’ was also selected for the Cannes
Festival. He also recently made his feature
film directorial debut with ‘Love Express’ along with other Whistling Woods
alumni.
Commenting on the launch
Girish Menon, Managing Director & Chief Executive Officer, Weaving Magic
Pvt. Ltd said “We are confident that our strategic content tie ups and TG
focused approach will help us achieve quality content. In addition, significant emphasis in
Marketing and Distribution will ensure that our projects have the best shot at
success. But operating at scale is key
to successful achievement of our vision”
Weaving Magic’s business
model is aligned along various genres aimed at targeting specific audience
preferences, which will result in improved content quality, more efficiency and
brand loyalty from the audiences. The four different genre verticals are
categorized as follows:
Ø Flaming Dragon :
Thrillers, Suspense, Action
Ø Mystic Realms:
Horror, Supernatural, Mystical, Fantasy
Ø Amore: Romance,
Relationships, Destiny
Ø Laughing Panda:
Humor, Satire, Comedy
Weaving Magic will achieve significant scale through digital
technology, innovative workflows and strategic partnerships across the value
chain. In this context, Weaving Magic has already tied up with Words Infocom,
as an exclusive service provider for production, post production, VFX and
distribution services.
Weaving Magic aims to break the clutter by applying focused TG
marketing tactics combined with novel content and a mix of established faces and
fresh talent. Each project will also be supported with significant emphasis on marketing
and distribution with their distribution partnerships ensuring that all their
projects receive the widest possible release.
Weaving
Magic’s focus will be to produce movies with content that is innovative, edgy and
fresh. In this regard, Weaving Magic has already tied up with Surendra Mohan Pathak –
the grand master of Indian pulp fiction to produce movies based on all the
41 novels of his Vimal Series, which is a great blend of well planned and
executed crimes, double crosses, revenge and above all strong human drama. This
collaboration will showcase a unique type of entertainment, never seen before
in Indian cinema.
Commenting on
the association with WM, Surendra Mohan Pathak, said, “The Weaving Magic team
are first and foremost true fans of the Vimal series and understand the spirit
of my stories really well. I am
confident that they will be able to do justice to my life’s best work”
Sunny Bhambhani,
elaborating on Weaving Magic’s content tie ups said, “We are in advanced
discussions for another very strong and high profile content tie up which will give
us with access to a vast resource of fresh and exciting stories with a pan
India appeal. So watch this space!!”
The first project under the Weaving Magic Banner is a 3D Supernatural
Thriller, “3D- Dreams Don’t Die”, one of the rare Bollywood movies to be
completely shot in 3D. Shooting for this
movie has already commenced and the project is expected to be released by
February 2012. This will be followed by “65 Lakh Ki Dakaiti” which is the first
in the series of movie adaptations of the acclaimed Vimal Series of novels by
Surendra Mohan Pathak. In addition, multiple other projects would be launched
across the verticals over the next couple of months.
About
Weaving Magic Pvt. Ltd:
Weaving Magic is a Mumbai based production house promoted by
entrepreneurs and professionals from the entertainment industry. It is launched with a vision of producing,
distributing and marketing around 20 odd movies every year. They are the
pioneers in the digital content technology with dedicated and specialized workflows.
Website: www.weavingmagic.in
For any further information contact:
Carat Fresh Integrated
Melissa Vaz
melissa.vaz@caratfresh.com