Mumbai: January 28,
2013: At the onset of 2013, Indian Television and Film industry has opened
arm for outdoor advertising industry. With the launch of several new TV shows
& reality programme including Nach Baliye season 5 (Star Plus), Amita ka
Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki
and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star Plus), Tota
weds Maina (SAB TV)…….OOH industry is enjoying its first inning of the year.
Similarly, movies like Inkaar and Akaashvani had assigned significant budget
for the outdoor promotions of their movie in metros and Tier II & Tier III
cities.
Sanjeev Gupta,
Managing Director, Global Advertisers, says “we are enjoying the season
with 80 percent occupancy. Along with banking products this year we have got
large number of bookings from M&E sector. We have also seen a trend of
marketing “Maha” episodes of daily soaps, award ceremony and television premier
of movies. Our team at Global has already geared up for converting challenges
into opportunities this season.”
These campaigns have largely engaged hoardings, bus media,
pole kiosks, cantilever and rail media. As per the target customers, Global has
provided strategic locations, right mix of media and 24X7assistance to their
client to earn best ROI for them. These outdoor promotions have been extended
to Tier II & Tier III cities such as Ahmadabad, Ludhiana, Surat, Jalandhar
and Pune.