NRI Aaryan’s musical tribute to Yash Chopra crosses
1 million YouTube views in record 72 hours
Dubai-based Indian singer-musician-lyricist Aaryan has set YouTube ablaze on Sunday with his first offering Ranjhann – a tribute to the legendary Indian film-maker Yash Chopra.
The song has been shot in iconic locations in New York City and features Aaryan himself and introduces Shaista Shenoy. The video was released at 10:11pm on 10/11/12 in Dubai at a private event. In 72 hours, the music video has received over 1 million views on YouTube.
A product of IIT Roorkee and Harvard University, Aaryan has trained under the celebrated music directors Sajid-Wajid’s father, the world-renowned Ustad Sharafat Ali Khan. Aaryan’s soulful voice was discovered by producer-director Shiraz Gidwani in 2008 on YouTube and a four year journey culminates with Aaryan’s launch on 12.12.12.
"Yash Uncle was one of the most beautiful people in the world and this has been our humble tribute to him”, says Gidwani who feels very strongly about dedicating Aaryan’s first musical foray to the recently deceased Yash Chopra. “With his last film Jab Tak Hai Jaan’s musical offering, he gave us ‘Heer’. We have responded with Ranjha”, he adds.
We are absolutely delighted with the response to Aaryan’s Ranjhann”, said Vineet Sanghvi, an Executive Producer at Iktara Productions. “For an artist making his debut – especially in the Indian market where independent artists find it increasingly difficult to find a platform from which to display their talent – this is a rousing response and we are humbled to receive it”, added Sanghvi.
Aaryan’s ‘Ranjhann’ can be found on his YouTube channel HelloAaryan, while the video Ranjhann is on http://www.youtube.com/watch?v=wlId9j1_3Js and Introductory trailer is on http://www.youtube.com/watch?v=zeyYHhU3EQk&feature=relmfu.
Iktara Productions Cannes was founded in 2011 as a music & film production company with offices in Cannes, Dubai and Mumbai. The production house’s first release is the launch of a young Indian singer and musician to the world in December 2012. Several film and music projects are on the production floor and are slated for mid to end 2013 release. Iktara Productions is a subsidiary of its parent company Iktara World.