The music launch of Nazim Rizvi-Dharmendra Nath Thakur's Qasam Se Qasam Se, directed by Ashfaque Makrani was a memorable one for young Azim who was introduced to everyone by Salman Khan, who wrapped up his shoot early to be with the young man. Salllu arrived dot at 9pm, and spent time with the young man talking to him about how, "during Maine PYar Kiya, I did not know how to talk to anyone. I just knew to act. Come one, speak," he urged the young man, "it is your day today." Salman made it a point to watch the trailer and all the songs with Azim and introduced him to the media, a very sweet gesture on his part that made the young Azim's day.
Azim acknowledged that he was elated and speechless. His leading lady Faith shared his feelings as did a visibly emotional dad Nazim Rizvi, Narendra Singh and Arshad Siddiqui of Filmy Box Music, coproducer and host Dharmendra Nath Thakur, composers Shailendra-Sayanti, TP Agarwal, Kumar Mohan, Raja Sagoo and the Pak comic duo among others gracing the occasion.
We simply call it the Sallu effect!