Budget brings good news for Radio industry, says Tarun Katial, CEO, Reliance Broadcast Network Ltd.
Thursday, February 28, 2013 9:04:08 PM (IST)
Bollywood Trade Editorial
While others may be crying a foul over the 2013-14 Budget,media and entertainment industry, especially radio sector, is rejoicing withthe current budget result. As per thebudget, the Government will auction 839 new FM radio channels in the fiscalended 31 March 2014 and has also proposed to expand private FM radio servicesto 294 more cities in India.
After the auction, cities having 100,000 plus population willbe covered by private FM radio services.
The private Radio companies have been waiting for the PhaseIII of FM radio expansion to start since the government had announced the plansto commence Phase III of FM Radio expansion during 2012-13. However, asper few reports, I & B ministry sources had it that the plans got stalled dueto some technical issues.
Now with the latest announcement in the 2013-14 budgetsession there’s a spread of cheer within Radio industry.
Tarun Katial, CEO, Reliance Broadcast NetworkLtd said, 'The budget brings good news for the radio industry, with phaseIII poised to create optimal reach for the medium. Other benefits like news,networking, current affairs and sports, multiple frequencies etc. will add thenecessary fillip to further fuel listenership growth through reach and contentdiversification and will also drive profitability and revenue through cost optimization.With deeper penetration, radio can play a key role as a catalyst of socialtransformation through partnership for CSR initiatives, social causes andGovernment initiatives, as it reaches where no other medium can because ofliteracy and cost issues. With expansion to 300+ cities, it stands to reach 90%of the Indian population, making it truly, a common man’s medium!'
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Tags : Budget, Tarun Katial, Reliance Broadcast Network Ltd, CEO, 2013-14 Budget, media and entertainment industry, Radio Industry, FM radio