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FoodFood completes one year of food worship!
Thursday, February 02, 2012 6:22:30 PM (IST)
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Bollywood Trade Editorial
FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand completed one full year of operations successfully. The most innovative and specialized 360 degree food concept , launched through its TV channel FoodFood saw a plethora of highly exciting programmes Chefs and shows during the year that have become almost a household name today.
Says masterchef Sanjeev Kapoor, one of the promoters of FOODFOOD, “It has truly been a memorable year for all of us at FOODFOOD. The shows have been keenly watched by consumers across the country and from the comments I hear whenever I travel to the hinterlands of the country assures me that our consumers are getting emotionally attached to our shows. That’s the best testimony we could receive from our audiences.”
The channel has been constantly ahead of its competitors since its launch in 2011 growing at the rate of 10% in a year.
FOODFOOD is now also being telecast in the Middle East countries. It was brought to UAE by Etisalat, Middle East’s leading telecom operator and TV services provider. Etisalat is the first operator in the region to offer the FOODFOOD CHANNEL to its customers in the UAE. The Middle East, especially Abu Dhabi and Dubai are popular destinations for expat Indians , and therefore a very important and challenging market for food lifestyle and cookery based television content. “Going forward, we plan to enhance our presence across the world, appealing to the expat Indian population.” Said Mr. Sanjeev Kapoor.
The channel is available in both analog and digital formats pan India.
Related Articles :
- FOODFOOD launches new show 'Namaste Breakfast'
Tags : FoodFood, Hindi 24x7 Food Lifestyle, FOODFOOD CHANNEL, Sanjeev Kapoor
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