It's a historical one year for History TV18 in India!
Tuesday, October 9, 2012 5:51:21 PM (IST)
Bollywood Trade Editorial
Global Factual Entertainment Powerhouse HISTORY entered the Indian market a year back with a joint venture between TV18 and A+E Networks. With a clear intent of redefining the factual entertainment genre, HISTORY TV18 succeeded in attaining the same within barely six months of entering the genre.
The channel has carved a niche for itself with its edgy and differentiated programming mix featuring shows with greater emphasis on creating fact-based entertainment, thrill and action formats that appeal to a much wider audience. Soon after its launch, HISTORY TV18 accelerated growth for the entire genre from 2% and 15% in ’10 and ’11 to a whopping 29% post launch. The channel now reaches over 72 million viewers and is available in over 55 million households across the country while reaching a million fans on Facebook.
Through an eclectic mix of local and international shows as well as initiatives like ‘A Passage Through India’, ‘The Olympian Effort’, ‘India on 4 Wheels’, ‘Ice Road Truckers’, ‘Dare Devils’ among others, HISTORY TV18 has achieved the desired connect with diverse audiences. With its first local production ‘The Greatest Indian’, the channel impacted viewers across socio-economic demographics whilst generating enormous buzz on social media platforms. 20 million viewers across the nation tuned into the grand finale of The Greatest Indian across various platforms. A first for any news or factual channel led initiative.
As part of its special anniversary celebration, HISTORY TV18 has introduced HISTORY’s HOT SHOTS, a recap of some of the most popular series aired on the channel in the last 1 year. Beginning October 7th, the channel will air some of its top-rated global shows like ‘IRT Deadliest Roads’, ‘Food Tech’, ‘Pawn Stars – Season 2’, ‘Ax Men – Season 4’, ‘Around the World in 80 Days’, ‘Top Shot –Season 1’, and ‘Chasing Mummies’.
Sean Cohan, Executive Vice President, International for A+E Networks said, “India is an important market for A+E Networks, and we’ve been thrilled by HISTORY TV18’s performance. From launch, the channel has made a tremendous impact in the competitive factual entertainment category. Ajay has assembled a very talented team of executives and we are confident that the channel will continue to be a leader.”
B.Sai Kumar, Group CEO, Network18 said, “We have always believed in making a radical difference in every domain we operate in and the HISTORY TV18 launch best epitomizes this. The undertaking has been flawless, impactful with a healthy disrespect for established rules of the game. Our factual entertainment venture is critical to our growth strategy in a digitized market and History TV18 has marked an important milestone in that journey.”
Speaking on the occasion, Ajay Chacko, President, A+E Networks | TV18, says, “We’re happy to have made our mark with HISTORY TV18, the first product of our partnership with A+E Networks. We hope to continue to play a pivotal role in growing the genre through the launch of many more initiatives and replicate the leadership position A+E Networks enjoys across the world.”
“One year after the launch A+E Networks salutes the tremendous job that our team led by President Ajay Chacko has done in establishing History TV18 as one of the preeminent brands in the Indian media space. With our JV partner, TV18, we are confident that this is only the beginnings of History TV18's story in India and we look forward to expanding our channel offerings in this next phase,' Alan Hodges, MD Asia Pacific.
Salman says “I’m happy that viewers have enjoyed watching HISTORY TV18 and that the channel has lived up to its promise of providing something new and exciting. I hope it will continue to thrill and excite viewers. All the best.”
*TAM All India, CS AB 15+,0600-2400 hrs, YOY growth for 10 and 11 over previous year and 13 weeks per History TV18 launch vs. post launch till date for History TV18 (wk 37’12)
*TAM All India, CS 4+ Yrs, Time Period: Week 16- 28’12, All days, 2400 hrs, Cumulative reach Mn
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Tags : History TV18, India, Salman Khan