DAR Motion Pictures & Nikhil Advani join hands for Sudhir Mishra's MEHRUNISSA
Tuesday, February 07, 2012 11:20:44 AM (IST)
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Bollywood Trade Editorial
Putting to rest all the speculation behind the producers of Sudhir Mishra's dream project MEHRUNISSA, Nikhil Advani’s Emmay Entertainment Private Limited (Emmay) and DAR Motion Pictures (DAR), the filmed entertainment division of DAR Media Private Limited, today announced that they have joined hands, coming together to produce and present this project.
Commenting on the announcement Arun Rangachari, Chairman, DAR Capital Group, said, “MEHRUNISSA is today among one of the most anticipated movies within the industry being propelled and helmed by some of the best in the business. This apart the movie perfectly matched our sensibilities of what we would define as good commercial cinema and we had absolutely no hesitation partnering in this project. It is an honour to be part of a project of this stature.”
Set in the beautiful locales of Lucknow, MEHRUNNISA is a romantic drama with light hearted moments that track the enmity of two bitter rivals and their past bromance. Alternating between the present and the past the story deals with their actions when the love of their life returns to their world.
Commenting on the association with DAR, a rapidly emerging Motion Picture company that has demonstrated its hands-on commitment to the Indian film industry through films such as LALBAUG PAREL, HAUNTED 3D which was India’s first Stereoscopic 3D film, and their next upcoming 3D venture DANGEROUS ISHQ, Nikhil Advani, Founder, Emmay, said, “MEHRUNISSA is a project that is very close to all our hearts. Being one of the most interesting and challenging films coming out of our banner this year meant that it was essential that our partner's sensibilities, vision, values, etc. were completely in sync with Sudhir and us. Our decision to partner with DAR was in this very spirit.”
Director Sudhir Mishra sharing the same sentiment said, “MEHRUNISSA has lived with us for a very long time, and having a partner like DAR on board is an added strength. A project of this stature needs a strong foundation; DAR & Emmay provide exactly that & more.”
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Tags : Nikhil Advani, Sudhir Mishra, MEHRUNISSA, Arun Rangachari, LALBAUG PAREL, HAUNTED 3D, Emmay Entertainment Private Limited
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