Lavazza, an authentic Italian family company joined the 74th Annual Golden Globe Awards as Official Coffee to celebrate the best in motion pictures and television in one evening. On January 8th, 2017, Lavazza had a presence within the Golden Globe Awards Lounge at The Beverly Hilton, where the internationally-renowned ceremony took place. Before, during and immediately following the awards, a pop-up Lavazza café featured and fully operative within the Lounge.
Designed with a typically Italian contemporary eye, the café offered Golden Globe winners, nominees, industry leaders and other guests traditional Lavazza coffee experiences including the signature Coffee tail No. 51 (a cocktail made with Lavazza cold-brew coffee, vodka and ginger ale), and the famed Coffee Caviar, which is part of a long list of coffee design specialties created in collaboration with some of the world’s most esteemed chefs including Ferran Adrià, Massimo Bottura and Carlo Cracco.
Guests were also able to preview Kafa, a Lavazza single origin product that will be relaunched in 2017 in the United States with a new, even more exclusive look and feel. These were served in limited-edition themed cups specifically made for the occasion. The cup –inclusive of the Golden Globe Awards logo – was inspired by the much-anticipated ceremony and was carefully crafted in black, complemented with real gold. The company shares the same passion for reinvention that the motion picture and television industry has. This is one of the many reasons why Lavazza was proud to celebrate with Hollywood as the Official Coffee at the 74th Annual Golden Globe Awards.