Live through the multi-screen experience of Star Plus
Saturday, February 26, 2011 6:24:29 PM (IST)
Bollywood Trade Editorial
In June last year, Star India refreshed Star Plus with the tagline ‘Rishta Wahi, Soch Nayi (Old relationship, New thinking)’ to further deepen its bond with viewers. The channel refresh featured a new Star Plus logo, the Ruby star, along with programming that reflects 'Rishta Wahi, Soch Nayi' – a fresh perspective on life and relationships.
STAR Plus’ vision for the future is about being available to you wherever you are, whenever you want and however you want. Whether you are an individual who is comfortable only with making voice calls on the phone or you are a gizmo savvy technophile always using an ipad or a connected television, Star plus will be there with you whenever you want.
Star Plus’ vision of being available to its viewers across various media screens is yet another testament to that new brand philosophy ‘Rishta Wohi, Soch Nayi’. At STAR Plus, innovation never takes a break!
The world is changing at a very fast pace and people are always on the move. In consideration of this fact, STAR Plus ensures that you don’t miss even a second of your favourite programme. STAR Plus experience (Rishta Wohi) will now no longer be confined to your living room.
From home, to the office, the market, the college, the bus or train you travel in, the waiting rooms, the jogging track, the gym or even in another country - you name it and you can be rest assured, STAR Plus WILL be there.
The first offering in being available wherever, however and whenever is the “Star Plus on Voice” offering, which has daily audio blogs of favorite characters, catch up of any missed episodes, access to your favorite Star Plus show music tracks, opportunities to meet your favorite STARs or opportunities to work with Star Plus, plus so much more… The STAR PLUS ON VOICE offering will be launched at the Star Parivar Awards venue.
Tags : The STAR PLUS ON VOICE, Star Parivar Awards