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    Home > Trade NewsPreeti Nayyar is the new Vice President of Un...

Preeti Nayyar is the new Vice President of Universal Music India

Thursday, September 7, 2017 3:56:41 PM (IST) | Bollywood Trade Editorial


Universal Music India has appointed Preeti Nayyar, as Vice President, New Business Development, India & South Asia. Being a Harvard Business School Alumna along with a vast experience of almost two decades in Media & Entertainment, Preeti is all set to bring in her expertise to scale the business at Universal Music Group significantly.

Devraj Sanyal, MD & CEO of Universal Music Group, India & South Asia said “I’m thrilled to have a senior partner in the Universal Music & Brands Business in Preeti. Music is a quintessential part of everything brands do these days to connect with the youth which is their core target audience in most cases & the market is buzzing in the digital, live & activation. As UMG&B we are a critical part in this ecosystem. Having held senior leadership posts in various media & entertainment organizations, Preeti brings the perfect balance in sales & innovation. I’m very excited to welcome her into my senior management leadership team at Universal Music.”

Preeti Nayyar, Vice President, New Business Development, India & South Asia expressed her thoughts on the appointment saying “Having spent several years in Media, managing various verticals, I am thrilled to be a part of Universal Music Group. UMG has been the mecca for anyone in the music industry and has consistently created new benchmarks & many firsts. I am excited about working with the leadership team at Universal Music – that I think is one of its biggest strength. My endeavor would be to co-create compelling Branded campaigns & IPs. Music is an integral part of our lives, for most of us it is much more than just 3 minutes long listening experience. I personally believe that music has the power to reach out to the youth in a unique way.  I look forward to contributing to this excisting space, already thought through & created by Devraj & Vinit.”

Prior to joining Universal Music Group, Preeti has worked with many entertainment & media giants like Fox Star Studios, The Walt Disney Company, Reliance Broadcast, Radio Mirchi, India Today & Business Standard in the past in diverse segments.Reporting directly to the Senior Vice President, Vinit Thakkar- India & South Asia, Preeti will be based out of Mumbai.

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Preeti Nayyar, Universal Music India

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