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    Home > Trade NewsPriyanka Chopra in The Chainsmokers single 'Erase'

Priyanka Chopra in The Chainsmokers single 'Erase'



Friday, November 23, 2012 5:57:38 PM (IST) | Bollywood Trade Editorial


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The Chainsmokers
 
Priyanka Chopra features on Chainsmokers album in a song called Erase. It only shows how internationally everyone wants to collaborate with her.
 
This is also a new genre of music she has ventured into which is the Electronic Dance Music (EDM) space. Following close on the heels of ‘In My City’ her triple platinum selling debut single, Bollywood superstar and now International recording artist is all set to make her mark in the Electronic Dance Music (EDM) space.  Priyanka features on ‘Erase’, the brand new original track by The Chainsmokers, comprised of Andrew Winter and Alex Pall, a unique Producer / DJ duo based in New York City.

In a unique collaboration, 'Erase' was created across time zones and geographies, driven by a common passion for house banging dance music. Led by a mutual respect for each other’s musical talent and cemented by some crazy conversations about life and music, The Chainsmokers and Priyanka collaborated to create ‘Erase’
.
Speaking on the launch of the new single, Priyanka Chopra said, “Music for me has been a very organic process.  I have been fortunate enough to work with the best and the most passionate people in the business.  I have my team to thank for 'Erase'. Even though I was hard at work on my debut music album, they allowed me the opportunity to break away and work with and feature on this single by The Chainsmokers.  These guys are super talented and also completely crazy, which made the whole process so much fun!”

Adds The Chainsmokers, “Working with Priyanka was such an incredible opportunity. Priyanka has such a sensual voice that really opens up which allowed us to create this big room vocal house sounds and still have a hard electro break.”

The track will also be made available on in December 2012.  A sneak preview of the song, released over the weekend was very well received, garnering over 25,000 plays within a day of release.

Making her international debut in September this year with ‘In my City’, Priyanka has seen tremendous success of the song in India as also a growing popularity on the international charts.  The highly anticipated video for ‘In My City’ will be launched in December 2012.

 

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Tags : Priyanka Chopra, Erase, The Chainsmokers

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