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Home > Trade News > Reliance Broadcast Network returns with the 2nd edition of t... |
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Reliance Broadcast Network returns with the 2nd edition of the musical sartaj: BIG Regional Music Awards
Tuesday, February 07, 2012 11:18:25 AM (IST)
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Bollywood Trade Editorial
Reliance Broadcast Network Limited’s, intellectual property vertical, BIG Live and radio arm 92.7 BIG FM today announced its 2nd edition of ‘BIG Regional Music Awards’; the biggest celebration of regional music in the country. The awards having an imprint across 5 major states of the country -Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal will have their own unique, regional flavor which will appeal to regional & local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.
There will be a jury segment of awards and popular choice segment of awards. The awards which will see talent being judged by the audience will ensure transparency and fair play as the power to vote rests with the audiences. The complete show will have theme around honoring the biggest entertainers across the strongest emotions of the viewers & listeners.
The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers which tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.
Related Articles :
- Reliance, STAR India & Indian Music Academy join hands to launch BIG STAR IMA Awards 2011
- Reliance Broadcast Network enters regional Television entertainment space with BIG MAGIC
Tags : Reliance Broadcast Network Limited, 92.7 BIG FM, ‘BIG Regional Music Awards
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