Reliance Entertainment re-organizes Business in Order to Maximize Group Synergy
Thursday, November 03, 2011 6:46:55 PM (IST)
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Bollywood Trade Editorial
Reliance Entertainment has announced a reorganization, in order to maximize group synergies, by integrating the toys and games business of Zapak Games with Reliance Home Video from 1st November 2011. The combined entity will be known as Reliance Home Video and Games and will ensure growth of both home video and games business with enhanced funding, improved infrastructure and larger product offerings.
Reliance Entertainment Pvt. Ltd. has produced some of the biggest Bollywood blockbusters in recent times such as BODYGUARD, SINGHAM and DOUBLE DHAMAAL. Reliance Home Video is the market leader in home video business in India and distributes both Indian and Hollywood products. They are exclusive licensee to Warner Bros, Paramount Studios, Universal Studios and Dreamworks for all their new and catalogue films. They have released blockbusters such as 3 IDIOTS, BODYGUARD, DABANGG, HARRY POTTER SERIES, TRANSFORMERS SERIES, FAST AND FURIOUS FRANCHISE among others on home video.
Zapak Games has shown tremendous growth in the toy and games segment over the past 4 years with some great brands and distributes merchandise, games and toys from leading international toys and gaming companies like Moose, Spinmasters, Codemasters, Jakks Pacific, Crayola, etc.
The new combined entity – Reliance Home Video and Games would benefit all stake holders with presence in toys, games and home video all under one roof and make their network the most versatile and influential network in the personal leisure and entertainment space in India.
Speaking on the merger Sweta Agnihotri, COO Reliance Home Video and Games said, “The broad market dynamics for Home Video & Games are similar in terms of consumer demographics, marketing and distribution of products. The consumer demands a more gratifying experience. They want their entertainment to be participative, immersive and experiential. The addition of games and toys to our existing home video business adds one more dimension to this enhanced consumer fulfillment. With favourable sector dynamics, the Indian toy market is seeing a paradigm shift; there is a growing preference for international brands and the Indian market is being propelled by a larger kid’s population, rising disposable incomes and aspirational lifestyles. Gaming is another rapidly growing segment which we are excited to be in. We will of course continue to dominate the home video business by bringing the finest films in home entertainment from across the world. We believe that Reliance Home Video and Games will be a long term player with incredible brand equity, experienced teams and investment capabilities which will be beneficial to all concerned.”
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Tags : Reliance Entertainment, 3 IDIOTS, BODYGUARD, DABANGG, HARRY POTTER SERIES, TRANSFORMERS SERIES, FAST AND FURIOUS FRANCHISE, BODYGUARD, SINGHAM, DOUBLE DHAMAAL, Reliance Home Video
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