Reliance, STAR India & Indian Music Academy join hands to launch BIG STAR IMA Awards 2011
Saturday, February 26, 2011 6:31:03 PM (IST)
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Bollywood Trade Editorial
India’s colossal broadcast media companies, Reliance Broadcast Network Limited through its experiential marketing arm BIG LIVE along with Star India Pvt. Ltd to launch India’s biggest music awards, in partnership with the Indian Music Academy to recognise and honour music maestros talent across all genres of music through the ‘BIG STAR IMA Awards 2011’. These awards are truly the right blend of celebration of music in India.
The ‘BIG STAR IMA Awards 2011’ Jury comprises of renowned veterans and respected musicians from the Indian music fraternity, who will judge five special categories which they excel in. Each category widely imbibes music from different backgrounds such as Hindustani, Carnatic, Folk, Ghazal, Qawali, Jazz, Fusion and Film music.
The ‘BIG STAR IMA Awards 2011’ will also be showcasing special Popular Category Awards.
BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited that had recently announced the opening of the nomination entries for 'BIG STAR IMA Awards 2011’ received an overwhelming response from the Indian music fraternity with a record no of over 3000 entries. Stalwarts of the music industry like Sonu Niigam, Shaan, Mohit Chauhan, Salim - Sulaiman, Shankar - Ehsaan - Loy, Pritam . Sajid- Wajid, Devaki Pandit, Dr. Jayanti Kumaresh, Ashwini Bhide, Jalabee Cartel, Vishal Bharadwaj, Pt. Ronu Majumdar, Rahul Sharma, Irshad Kamil and many more participated in their full strength. Apart from these well known personalities, 'BIG STAR IMA Awards 2011' also received entries from music company giants like Sony Music, Tips, Saregama India, Blue Frog, Ninaad Music, Times Music, Universal Music, Eros and EMI.
Speaking on the alliance, Mr. Tarun Katial, CEO, Reliance Broadcast Network Ltd., said, “This partnership marks the beginning of an alliance which will re-define the meaning of entertainment in India. The coming together of two of India’s biggest media houses as well as a credible music academy that has been supported by veterans from the music industry will see synergies come into play to offer a platform through its multiple touch points that will create an unprecedented impact. We endeavour through this and future initiatives to offer audiences superior entertainment while parallel serving marketers who have a strategically integrated approach to their campaigns.”
Commenting on this unique venture, Mr. Sanjay Gupta, COO, Star India Pvt Ltd., said, “The BIG Star IMA Awards2011’ will witness the coming together of STAR India Pvt Ltd., Reliance Broadcast Network Ltd as well as the Indian Music Academy that will leverage all its expertise in making the awards one of the biggest musical event in India. While Reliance Broadcast Network is commended for its vast radio and digital penetration, STAR One - STAR India’s second Hindi GEC and India’s young, urban channel, has a sizeable chunk of the youth audience who are also the largest consumers of music. Together we are all set to create superlative entertainment reaching out to our viewers across various platforms.”
Ms. Durga Jasraj, Co-founder, IMA commented on the association with Reliance Broadcast Network Limited, “It gives me a great sense of joy and pride to create these awards which aim to recognise Annual Excellence across the Music industry value chain. The carefully selected representative jury will ensure that BIG STAR Indian Music Academy Awards 2011 will emerge as the singular and most rigorous recognition of world-class quality of Indian Music.
To ensure maximum reach and multiple touch points for the ‘BIG STAR IMA Awards 2011’, Reliance Broadcast Network Ltd has formulated an integrated promotional plan across all properties of Reliance ADAG companies. No stone will be left unturned and all the arms of the company will also ensure a holistic approach to the property with the promotion of the awards at a wider scale across its various vertical.
The awards are truly based on the authenticity and credibility which are provided to the musicians, for the musicians and by the musicians. IMA the prestigious venture was founded by Pandit Jasraj and received a full fledge support by stalwarts like Ustad Amjad Ali Khan, Ustad Zakir Hussain, Pandit Hari Prasad Chaurasia, Asha Bhosle, Pandit Shiv Kumar Sharma and Javed Akhtar.
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Tags : Reliance Broadcast Network Limited, BIG LIVE, Star India Pvt. Ltd, BIG STAR IMA Awards 2011, Sonu Niigam, Shaan, Mohit Chauhan, Salim - Sulaiman, Shankar - Ehsaan - Loy, Pritam . Sajid- Wajid, Devaki Pandit, Dr. Jayanti Kumaresh, Ashwini Bhide, Jalabee Cartel, Vishal Bharadwaj, Pt. Ronu Majumdar, Rahul Sharma, Irshad Kamil, Tarun Katial, Sanjay Gupta, Durga Jasraj, Ustad Amjad Ali Khan, Ustad Zakir Hussain, Pandit Hari Prasad Chaurasia, Asha Bhosle, Pandit Shiv Kumar Sharma, Javed Akhtar
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