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    Home > Trade NewsSecond edition of FICCI Knowledge series held in Mumbai

Second edition of FICCI Knowledge series held in Mumbai

Thursday, October 5, 2017 3:55:44 PM (IST) | Bollywood Trade Editorial

The 2nd edition of FICCI Knowledge series in association with LA India film Council (LAIFC) was held today in Mumbai. The 2017 Fast track India Conference focused on building out a digital company, the impact of evolving digital infrastructure on content consumption and rise in online piracy.
People who attended the event were Mr. Vijay Singh, CEO, Fox Star Studios and Mr. Girish Menon, Partner and Co-Head Media and Entertainment, KPMG India and others.
Vijay Singh spoke about the power of digital platforms in Media and Entertainment sector. He emphasized on the need to be open to radical re-invention, content creation, getting business module right and reaching to the right audiences. 
A panel discussion on ‘Roadmap to Digital Company’ was moderated by Ms. Neha Punater, Partner - Management Consulting, KPMG India and the panelists included Mr. Ajay Chacko, Co-founder, Arre Sameer Pitalwalla, CEO, Culture Machine Sagar Gokhale, COO, Qyuki Digital Media and Nachiket Pantvaidya CEO, ALT Digital Media Entertainment Ltd.
The panel focused on the value chain of a Digital company and what it takes to build a robust digital company, in addition to key success factors and challenges to create a sustainable future- ready digital business. 

Nachiket Panthvaidya said, “The focus has to shift from just getting big numbers to actually engaging audiences. Because of internet revolution, the content consumption will also become more personalized.” He also emphasized on the fact that the investments will have to be large to get the kind of results they want from digital content. 
The second panel moderated by Girish Menon Partner & Head- M&E, KPMG India, spoke about digital infrastructure transforming content consumption. The panel members included Saurabh Doshi, head - Content & media Partnerships India & South Asia, Facebook India Akash Banerji; Head - Marketing & Partnership, Viacom18 Digital ventures Jamie Kenny, Business Head - Digital, BARC India and Hiren Gada, Director, Shemaroo Entertainment Ltd.

The panelists threw light on business strategies in a rapidly changing digital environment in the country and evolving content consumption patterns.
The day was concluded by the third panel moderated by Munish Mehra, Partner, SaiKrishna & Associates focused on Online Content Protection in a Digital Economy. Panelists were Stephen Jenner, VP-Communications - MPA, Asia Pacific, Blaise Fernandes, President, Tamil Film Producers Council, Mr. Hiren Gada, Director, Shemaroo Entertainment Ltd., Thomas George, Senior Vice President, Head-Litigation, IP & Regulatory. - ?Viacom18 Media Private Limited, Aamod Gupte, General Counsel, Eros and Anju Jain, Assistant Regional Counsel, Disney India.
Talking about online Piracy, Stephen Jenner said, “Effective piracy control programmes need to involve all stakeholders from the government to the creator. We are seeing an update in online legal service, which is a positive sign to eradicate online piracy issues.”  
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