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    Home > Trade NewsShahid's innovative promotion for MAUSAM

Shahid's innovative promotion for MAUSAM



Wednesday, September 07, 2011 12:20:57 PM (IST) | Bollywood Trade Editorial


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SHAHID KAPOOR in MAUSAM
Shahid Kapoor will soon join MET department for a day!
 
Interestingly, Shahid is on an innovative spree to promote his upcoming film MAUSAM directed by his father Pankaj Kapur.
 
The actor is planning to become an employ of the MET department for one whole day and don the hat of a 'weather forecast man'.
 
The India Metrological Department which gives the weather forecast across India will soon see Shahid - first Bollywood actor ever to learn the tricks of the 'weather forecast' trade.
 
Seems like after donning the uniform of a pilot, we will soon get a day's weather forecast courtesy Shahid Kapoorr.

Close sources says, "MAUSAM brings back the classic love story. We haven't seen such a love story in a very long time. Pankaj Kapur, with the pairing of Shahid and Sonam, has re-created the innocence and purity of the feeling we all long for - 'Love'."

Director Pankaj Kapur expresses, "MAUSAM is about seasons of love and not exactly about the weather. However the marketing team came up with this unique idea and everyone just loved it. We are working out the permissions."




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Tags : MAUSAM, Adam Smith, Callum Fuller, Herry Tangri, Janine Ballantyne, Joseph Andrew Mclean, Ken Matthews, Shahid Kapur, Sonam Kapoor, Anupam Kher, Supriya Pathak, Sheetal Vinod Talwar, Madhu Mantena Varma, Pankaj Kapur, Pritam Chakraborty


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