T-series combines 2010-11 superhits in single foot-tapping 'New Year Mash-Up'
Thursday, December 29, 2011 8:08:21 PM (IST)
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Bollywood Trade Editorial
As far setting trends in Bollywood music is concerned, trust the entertainment leaders, T-series to introduce something innovative into the music scene time and again. In fact, it is this constant re-invention, exploring new frontiers and introducing new concepts - with a perfect timing - that has been the company’s hallmark. And their latest musical concept, Zero Hour Mash Up only drives home this point further. Introduced for the first time in Bollywood music, the ultimate dance track is already a rage on internet portals, drawing elated comments from Netizens.
Conjured up by the redoubtable DJ Kiran Kamath, the track, comprising some of the biggest chartbusters from this year - and a couple from 2010 too – this is one mash up that every dance enthusiast will love to have on his or her plate during the New Year eve celebrations as it offers more than just foot-tapping fare.
The songs combined include some of the most popular songs from films like RA.ONE, MAUSAM, DUM MARO DUM, YAMLA PAGLA DEEWANA. Some numbers from last year’s BHOOL BHULAIYYA and DABANGG have also been thrown in to add even more punch to the track. Of course, T-series is hardly surprised by the overwhelming online response to the Mash Up.
“This is the first time that music lovers in India have been introduced to the concept of a Mash Up. We had been working on this idea for some time. But we had to do a lot of thinking as far as selection of songs was concerned. We wanted it to be full of energy and a perfect dance track with a lot of rhythm and a fast tempo. And the overwhelming response on the Internet shows that listeners love it,” says Neeraj Kalyan, President, Super Cassettes.
“We wanted to release it during end of the year, to add to the party mood,” he added with a smile. The track will soon be available for online downloads and for mobiles. The CDs of the Mash Up, Neeraj said, will be released on New Year’s Eve. For the uninitiated, a Mash Up is a completely new track or a composition created by fusing two or more original songs. A highly creative process, this is normally achieved by overlaying the vocal track of one song perfectly and smoothly over the instrumental track of another, thus creating a new and unique musical experience. Although the concept has been popular in the West for quite some now, it was apparently left to T-series to bring it to our desi shores! This year with the ultimate New Year Mash Up, you can keep dancing all night!
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Tags : RA.ONE, MAUSAM, DUM MARO DUM, YAMLA PAGLA DEEWANA, BHOOL BHULAIYYA, DABANGG, New Year Mash-Up
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