The PLAYERS kick up a storm
Tuesday, December 13, 2011 4:01:34 PM (IST)
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Bollywood Trade Editorial
A treat to the adrenaline junkies, the larger than life music launch of Viacom 18 and Abbas-Mustan's PLAYERS, thrilled the crowd who turned up in overwhelming numbers, to catch their favourite stars do some never-seen-before stunts in front of a live audience.
Leaving behind the conventional dance and music routine, the official audio launch of the keenly awaited action thriller, was held in the prime suburbs via an action packed event that was planned on a magnanimous budget and orchestrated by the film's action director, the renowned Allan Amin.
The biggest event in Bollywood for the year 2011, the PLAYERS music launch saw an introduction to each character in the film in a novel, never-seen-before manner with high definition explosions, shattering glass and breath taking fireworks that had the audience holding on to their seats.
Says Bunty Walia, whose G.S Entertainment executed, scripted and directed the event, 'Looking at the first theatrical promo of the film we were called in to create a Music CD Launch event which we conceptualized. There were never seen before live breathtaking stunts for each individual actors entry.'
The ultimate PLAYER- Abhishek Bachchan drove through a life-size glass wall in a high-end sports car in which he did a series of 360 degree turns amidst detonations.
The gorgeous Bipasha Basu had everyone shocked with her dare-devil act on an ATV bike.
Bobby Deol did a disappearing act, while 2 exploding cars announced the entry of Sikander Kher.
Looking her chicest best Sonam Kapoor drove onto stage in an armour truck.
The event ended with the director duo Abbas-Mustan, music composer Pritam and T-Series head honcho, Bhushan Kumar unveiling the PLAYERS gold on stage that was brought down in a vault. Says Bhushan Kumar, 'The promo of the film is already a huge hit and we are confident the music will take the airwaves by storm.'
Says an onlooker, 'This was possibly the biggest event of the year...Staying true to the action thriller genre, the launch was filled with some impressive stunts and never-seen-before explosions and blasts, all performed in front of a live audience. It was truly a show to remember.'
PLAYERS is the official remake of the Hollywood crime thriller THE ITALIAN JOB filmed across India, New Zealand and Russia.
Presented by Viacom 18, the film starring Abhishek Bachchan, Sonam Kapoor, Neil Nitin Mukesh, Bipasha Basu, Bobby Deol, Sikander Kher and Omi Vaidya races to a theatre near you 6th January, 2012.
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Tags : PLAYERS, PLAYERS movie, Bollywood star Vyacheslav Razbegaev, Abhishek Bachchan, Bipasha Basu, Sonam Kapoor, Bobby Deol, Neil Nitin Mukesh, Johny Lever, Omi Vaidya, Sikander Kher, Abbas Burmawalla, Mustan Burmawalla, Mastan Alibhai Burmawalla, Abbas Alibhai Burmawalla
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