UFO Moviez India Limited (UFO) announces a strategic tie up with United Media Works Pvt. Limited (UMW), a digital cinema technology and service provider having more than 300 digitized cinema screens on its network in India.
Under this tie up, UFO has acquired long term exclusive rights from UMW to monetize the advertising inventory on these screens. In addition, UFO will share movie content to these screens in UFO M-4 format. However, existing commercial and service arrangement between UMW and its Channel Partners / Exhibitors /Distributors shall remain unchanged.
Commenting on the development, Mr. Rajesh Mishra, CEO Indian Operations, UFO Moviez said - “This strategic move leverages the strengths of both the companies and will be mutually beneficial.”
Mr. Ashish Bhandari and Sachin Bhandari, Jt. Managing Directors, UMW said, “We are very happy to be associated with UFO, the market leader in the digital cinema space, and are confident that this co-operation will be fruitful to both the organizations.”