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    Home > Trade NewsUniversal Music and 9xO unleash `Grrr’! to ma...

Universal Music and 9xO unleash `Grrr’! to mark five decades of ‘The Rolling Stones’

Wednesday, December 5, 2012 7:45:56 PM (IST) | Bollywood Trade Editorial

The set includes two brand new studio recordigs Doom and Gloom and ‘Gone More Shot’

Leading music label Universal Music India is pleased to announce release of GRRR! The brand new greatest hits collection from The Rolling Stones. The album is a compilation of band’s most successful songs over the last five decades featuring all the classic such as 'Gimme Shelter', '(I Can't Get No) Satisfaction', 'Jumpin' Jack Flash', 'Street Fighting Man', 'Start Me Up', 'Beast of Burden', 'Tumbling Dice', 'Love Is Strong'.  Songs that have made them the most successful rock n roll band in history. The album also features two brand new singles from the legends of ‘Rock n Roll’ titled ‘Doom and Gloom’ and ‘One More Shot’.

Universal Music has partnered with 9X Media's international music channel 9XO to roll out a month-long campaign celebrating the band’s legacy in India. The O Heart ‘The Rolling Stones’ campaign kicks off with the Exclusive premiere of the brand new music video for the single `Doom and Gloom’ on 9XOs hot Sh*t platform. The video will premiere on 9XO on 4th December`12. As part of the O Heart ‘The Rolling Stones’ campaign 9XO will also air hit videos on 9XOs video wall - a unique platform that showcases videos using album cover art.

The lead single ‘Doom and Gloom’ from GRRR! marks the first time that Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood have been in the studio together after seven years. The single was recorded in Paris and produced by Don Was who has worked with the band for their five previous albums ‘Voodoo Lounge’, ‘Striped’, ‘Bridges to Babylon’, ‘Licks Live’ and ‘A Bigger Bang’.

Sunil D’Sa, Vice President Marketing, Universal Music India said, “This album truly sums up the amazing journey of one of the greatest rock n roll bands of all time ‘The Rolling Stones’. Over the last five decades, they have influenced numerous bands and continue to do so even today! GRRR! is an album not just for the die-hard Stones’ fans but a perfect introduction to the band’s repertoire to today’s generation of music lovers. And we are glad to team up with 9xO to bring back all the classic videos along with lots of other exciting programming on ‘The Rolling Stones’.

Luke Kenny, Programming Head 9XO said, “The Rolling Stones are one of the greatest bands of the 20th and now the 21st century. They are a testimony to the immortality of pop music in general and rock n roll in particular. A personal favorite and an indelible part of my musical evolution, it is indeed a pleasure and honor to be a part of this legacy as 9XO brings its support to one of the immortals of popular music.”

9XO will also run a contest on the channel called the 9XO Grrr! Contest which will give viewers an opportunity to win ‘The Rolling Stones’ goodies and merchandise.

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Tags : Universal Music, GRRR!, The Rolling Stones, Gimme Shelter, Beast of Burden, One More Shot, Doom and Gloom

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