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    Home > Trade NewsViacom18 Motion Pictures collaborates with PV...

Viacom18 Motion Pictures collaborates with PVR Cinemas India for Deepika Padukone-Vin Diesel's xXx!



Friday, December 30, 2016 2:48:54 PM (IST) | Bollywood Trade Editorial


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xXx: RETURN OF XANDER CAGE
 
Xander Cage is set to conquer the world and the XXX fever is taking over India as well. Fans will be greeted with a first-of-its-kind movie takeover of PVR cinemas with PVR ECX-Mumbai, PVR PRIYA- Delhi & PVR PHOENIX-Bangalore being transformed into ‘xXx – PVR’ starting December 24, 2016 and continuing till the release of the film in India on the 14th of January 2017.

xXx: RETURN OF XANDER CAGE will see Vin Diesel reprise his role as the action-adventure outlaw Xander Cage in the movie, along with Bollywood hottie Deepika Padukone who sets the screen ablaze through her daredevilry and heart-stopping action sequences. The movie also stars Nina Dobrev (THE VAMPIRE DIARIES), Ruby Rose (ORANGE IS THE NEW BLACK), Chinese superstar Donnie Yen (ROGUE ONE: A STAR WARS STORY), Thai action-star Tony Jaa (FURIOUS 7), and Samuel L Jackson (MARVEL’S THE AVENGERS).
Taking the movie experience a few notches higher, Viacom18 Motion Pictures has associated with PVR Cinemas to bring fans closer to their favourite action-adventure stars and the blockbuster movie franchise. Transforming three of PVR Cinema’s jewel properties in Mumbai, Delhi & Bangalore into xXx – PVR cinemas, movie-goers will have the opportunity to get an up-close xXx experience at these select PVR locations in India. Present in the form of branding across the cinemas to virtual reality experience, from xXx meal combos to xXx selfie spots and gaming zones, XANDER CAGE is sure going to rule PVR Cinemas and audience’s hearts.

Commenting on this unique collaboration, COO – Viacom18 Motion Pictures, Ajit Andhare said, “xXx: RETURN OF XANDER CAGE is the most anticipated film of 2017 with Vin Diesel’s return to the franchise combining with Deepika headlining the movie. With India steadily growing as a top priority markets for Hollywood films, and this combination of star power with scale and action we are looking to take this franchise wider to a new level of localization. PVR partnership will provide this reach and an augmented movie-going experience.”

Speaking on the association, Mr. Gautam Dutta, CEO, PVR Cinemas said, “xXx: RETURN OF XANDER CAGE is one of the most awaited sequel for movie enthusiasts and after a decade, we all will experience its magic again. PVR Cinemas’ exclusive association with Viacom 18 is a most promising franchise and we are really excited to offer the best of cinematic experience to audience complimenting the xXx. We are sure it will be equally exciting for our consumers, as they would be able to connect with this incredible film even beyond the cinema hall.”

He further added, “Cinema viewing in India is changing at a dynamic rate. Today, the evolved set of cine goers demand more sophisticated and customized experience when they enter a cinema hall. They have always appreciated the extra element that can be taken back with the movie. This is will be first time when PVR Cinemas will be re-branding their most remarkable properties to ‘xXx- PVR’ themes to enhance the excitement while we wait for its release. We would also like to thank Viacom 18 for being such great partners and giving us the opportunity to join hands in taking the movie watching experience at PVR to a completely different level.”

Distributed exclusively in India by Viacom18 Motion Pictures, xXx: RETURN OF XANDER CAGE releases in India before the world on January 14th 2017 in IMAX & IMAX 3D and nationwide in 2D on January 18th 2017 in theatres near you.


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